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Francesca Rudkin: It's the end of an era for two classic Kiwi brands

Author
九一星空无限talk ZB,
Publish Date
Sun, 15 Jun 2025, 10:15am
Photo / File
Photo / File

Francesca Rudkin: It's the end of an era for two classic Kiwi brands

Author
九一星空无限talk ZB,
Publish Date
Sun, 15 Jun 2025, 10:15am

This week marks the end of an era for two classic Kiwi brands - department store Smith & Caughey鈥檚 announced it will shut their doors for the last time at 4pm today, and hosiery manufacturer Columbine that they鈥檙e closing their Gisborne factory in August.  

These are both sad events. Smith & Caughey鈥檚 has been part of Queen St for 145 years, and Columbine has kept me in opaque tights for as long as I can remember, and others for longer before! But the news was hardly shocking. 

Manufacturing in New Zealand has become increasingly challenging and costly over decades. Retail has been transformed by online shopping and parallel importing. A disruptive pandemic didn鈥檛 help, and continuing economic uncertainty means closures are an unfortunate reality.  

It鈥檚 incredible tough for staff, and while no one involved is likely interested in silver-linings right now, we should take a moment to celebrate that Smith & Caughey鈥檚 employed people for 145 years, and Columbine for 75 years. Both are significant achievements.  

But it鈥檚 going to be an emotional afternoon on Queen St today. A tough day for staff, shoppers, suppliers, and those who loved making the annual trip up the elevator to see Santa Claus and the incredible Christmas displays. I have a collection of photos in which at least one of my kids is crying while posing next to the bearded stranger. I know, my bad. But the bauble for the tree was always appreciated.  

Many of us have memories of this Auckland retail icon. Whether you live in Auckland or have visited over the years, Smith & Caughey鈥檚 initially offered service and products you couldn鈥檛 get anywhere else. It was a historic company with a female founder ahead of her time, set in a beautiful building. Think of the secrets and stories hidden in those walls.  

Smith & Caughey鈥檚 explanation for closing was a 鈥減erfect storm of adversity鈥. In addition to economic uncertainty, they referenced increased parking costs, ongoing roadworks and the slow progress of the City Rail Link (CRL) as having an impact on shoppers. While today should be a day of appreciation and fond memories, retailers can鈥檛 afford to be quite so nostalgic. There are lessons to be learnt about moving with the times, adapting to competition, less exclusivity and retaining customers.  

Also announced this week, Columbine, a family business and the last hosiery manufacturer in New Zealand, will shut its doors and 45 jobs will go.  

Once again, reality bites. A written statement from the company said the decision was 鈥渄riven by a combination of declining sales and increased operational costs, which made it unsustainable to continue manufacturing in Gisborne鈥. 

Interestingly, recently released data compiled by Infometrics looked at the types of jobs which have disappeared over the last 25 years. If you look at jobs in manufacturing - such as a sewing machinist, footwear production machine operator, hide and skin processing machine operator, knitting machine operator, textile dyeing and finishing machine operator and others, employment has fallen from 14,472 to 5608 since 2000.  

This isn鈥檛 just because companies have closed, but because technology has taken over. It鈥檚 a reminder that change and challenge are constant in most sectors.  

So surviving as a manufacturer in New Zealand for 75 years is nothing to scoff at. It鈥檚 actually very impressive and quite something really.  

 Both companies should be proud of their legacies. 

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