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The UK can’t seem to get enough of New Zealand wine.
Latest data shows Sauvignon Blanc shipments hit a 10 year high – with 13.2 million bottles sent over summer.
Exports are up 21% year on year, New Zealand now commanding around half of the $2.5 billion UK Sauvignon Blanc market, valued at NZ$1.37 billion.
Invivo Co-founder Tim Lightbourne told Mike Hosking there’s been a shift in the UK away from heavy reds, with Sauv becoming the go to over things like Malbec, Shiraz, and Merlot.
Plus, New Zealand wines are a premium to the category, he says, selling for about 17% more than the average bottle.
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