the podcast on
A landmark deal has been announced for sports sponsorship in New Zealand.
Crypto company Swyftx has signed a new partnership with the Warriors, the first of a multimillion dollar spend across the sporting landscape.
Crypto sponsorships are surging globally, up 20% over the past year to US$565 million.
Warriors CEO Cameron George told Mike Hosking they were approached by Swyftx, who want to grow their hold in the New Zealand market.
He says both parties believe there is a lot of credibility in their growth and opportunity, and the Warriors are there to help them get there.
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