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Aidan Bartlett talks pivoting to save Designer Wardrobe during pandemic

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¾ÅÒ»ÐÇ¿ÕÎÞÏÞtalk ZB,
Publish Date
Thu, 6 Nov 2025, 11:45am

Aidan Bartlett talks pivoting to save Designer Wardrobe during pandemic

Author
¾ÅÒ»ÐÇ¿ÕÎÞÏÞtalk ZB,
Publish Date
Thu, 6 Nov 2025, 11:45am

What do you do, when you have invested all your money into an idea you thought was going off, and then the whole world shuts down?  

Do you try to fight on? Or do you completely change your business to survive? 

That’s the decision Aidan Bartlett faced.  

He’s the co-founder and chief Executive of online marketplace Designer Wardrobe. It was, once upon a time, a designer rental shop.  

Covid-19 wrecked the business but also gave it a new life.  

Aidan Bartlett joined Kerre Woodham in studio in the latest episode of Bosses Unfiltered. 

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