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Bosses Unfiltered: Rod Duke talks how he built Briscoes empire

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九一星空无限talk ZB,
Publish Date
Thu, 16 Oct 2025, 11:45am

Bosses Unfiltered: Rod Duke talks how he built Briscoes empire

Author
九一星空无限talk ZB,
Publish Date
Thu, 16 Oct 2025, 11:45am

Rod Duke has been selling things since he was 16. First shoes, then appliances, and eventually homewares and sportswear.  

Born in Adelaide, Duke came to New Zealand in 1988 to spruce up a flailing Briscoes for sale. Two years later he scored the best Briscoes deal ever, he bought the whole company himself for $2.  

He ended up with 12 shabby stores, where dusty wine glasses were sitting on the shelf for $2.71 each.  

But it didn鈥檛 take long for Duke to turn the business around.

Today, there are almost 100 Briscoes and Rebel Sports stores around the country, and Briscoes is a listed company that鈥檚 been defying the odds of the economic downturn. 

The Briscoes boss unpacks it all with Kerre Woodham on the latest episode of Bosses Unfiltered. 

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