
the podcast on
Synthony owner and boxing promoter David Higgins joined Andrew Dickens to chat about Synthony's meteoric rise and next steps in the world of boxing.
Higgins was always put off by joining the world of music, until he discovered Synthony.
"With Synthony, I thought, wow, it's like Cirque du Soleil. It's a brand, I could trademark in 100 countries, which I did. I could then schedule dates and venues, at will and use local orchestras and young talent who are grateful for the opportunity and not be at the behest of global agencies and management," he told Dickens.
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