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'Storm in a teacup': Turners CEO responds to advertisement backlash

Author
¾ÅÒ»ÐÇ¿ÕÎÞÏÞtalk ZB,
Publish Date
Tue, 9 Sept 2025, 6:22pm
The burnout scene in the latest Tina from Turners ad has been deemed socially irresponsible by New Zealand's advertising watchdog. Screengrabs / YouTube
The burnout scene in the latest Tina from Turners ad has been deemed socially irresponsible by New Zealand's advertising watchdog. Screengrabs / YouTube

'Storm in a teacup': Turners CEO responds to advertisement backlash

Author
¾ÅÒ»ÐÇ¿ÕÎÞÏÞtalk ZB,
Publish Date
Tue, 9 Sept 2025, 6:22pm

Complaints about a YouTube version of the latest Tina from Turner's car dealership advert have been upheld by the advertising watchdog. 

The Advertising Standards Authority says a scene of a car performing a burnout isn't 'socially responsible' after complaints it was a disgrace to Kiwis, showing illegal activity, using swear words and was offensive.

Turners chief executive Todd Hunter says it seems like a storm in a teacup. 

"We didn't take it out in the YouTube version, because we thought it was kind of some fun - and so the person who complained, we owe them a great deal of thanks for keeping Tina from Turner’s continually in the media."

The ad can't keep being used in its current form. 

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