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Swedish flat-pack furniture giant IKEA opened in Auckland today with a more mild turnout than expected.
But, as customers are expected to flock to the new store in the weeks leading up to Christmas, questions over it's potential market domination arise.
Forsyth Barr retail analyst Paul Koraua believes IKEA may put positive pressure on other companies to perform better for their customers.
"I think it's a good thing for the end consumer because a lot of these retailers are going to be working on their products, working on their pricing, working on the ranging," he told Heather du Plessis-Allan.
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