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Wellington's globally renowned World of Wearable Arts show opens its doors today in its 20th year.
The event runs for three weeks at TSB Arena with more than 60-thousand people are expected to attend.
It brings in designers and creatives from around the world in a mix of fashion, music, and design.
Chief Executive Meg Williams says it embraces the capital's creativity and around 70% of visitors come from out of town.
She says WOW brings $30 million into the regional economy every year, because of visitor spend.
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