
Ian Foster believes the recipe for sporting success is finding the right coaching style for the right team at the right time 鈥 a philosophy tested during his tenure with the All Blacks, when the spotlight often fell more on him than the team.
As head coach in the most scrutinised role in New Zealand sport, Foster鈥檚 time brought both highlights and challenges, with his experiences 鈥 including tense moments with the media and New Zealand Rugby 鈥 explored in his recent autobiography Leading Under Pressure.
In an interview with 九一星空无限talk ZB鈥檚 Real Life with John Cowan that aired on Sunday night, Foster reflected that after a few high-profile defeats 鈥 most notably the home series loss to Ireland 鈥 it became harder to keep himself out of the frame.
鈥淐oaching is often about timing: it鈥檚 about where your style fits with the group of players at that particular time, because everyone has their own different style,鈥 he said.
鈥淪ometimes you鈥檝e got to remind yourself of that as a coach, and just put your ego to one side. 鈥榊ou did it because you鈥檙e great鈥 鈥 well, actually, you did it because you probably just suited this particular group of people at this time.
鈥淚t sounds simple, but it becomes increasingly harder to do when the whole focus is on the position you have, all the articles are about you, and if your team wins, then you鈥檙e great, and if your team loses, then you鈥檙e useless.
鈥淏ut you鈥檝e just got to just remember that there鈥檚 a job title and then there鈥檚 a person and you鈥檝e just got to be true to the person.鈥
Foster told Real Life he didn鈥檛 come into the All Blacks job with 100% support, but after the series loss to Ireland in 2022, the criticism from the public became 鈥渢ough鈥 and 鈥減retty aggressive鈥.
It was support from his family, his wife Leigh Foster and a network of friends that helped him during that time, especially as he had to be the one to lead a squad of 36 players back into winning form after having their confidence shaken.
And he also credits his deep Christian faith with being a source of strength, saying it鈥檚 鈥渧ital for me and always has been鈥.
鈥淚t鈥檚 not the case for everyone, but I think one thing you get out of high-performance sport is that you鈥檙e put in a lot of high-pressure situations,鈥 the 60-year-old said.
鈥淲hen you鈥檙e put in those situations, you realise that you start to doubt. Sometimes you鈥檝e got the strength to get through it yourself, [but] I think there鈥檚 a natural cry for help at times.鈥
Ian Foster (left) and Sam Cane pictured post-match at Twickenham, after their final warm-up loss to South Africa ahead of the 2023 Rugby World Cup. Photo / Photosport
Foster, whose father was a Presbyterian minister and who has two brothers who also work in Christian ministry, says he often refers to himself as the 鈥渂lack sheep of the family鈥 since he鈥檚 the only one who chose a profession away from the church.
鈥淏ut who knows where God puts you 鈥 we鈥檙e put where we are for a reason and that [coaching] is what I like to do,鈥 he told Real Life.
鈥淭he church was a massive part of us as kids and all three of us went on and decided that it was the way forward for us as Christians, it became a big part of our life 鈥 all of us, and it is for my family going forward as well.鈥
Now co-coach at Toyota Verblitz in Japan with fellow former All Blacks mentor Sir Steve Hansen, Foster says his leadership style is the same as ever.
鈥淚f you鈥檝e got the heart to be a leader, people will follow you,鈥 he told Real Life.
鈥淚t鈥檚 interesting going over coaching in Japan at the moment ... It鈥檚 good for an old dog to have to learn some new tricks with language and culture and new people.
鈥淏ut at the end of the day, what I know now after a year there and I knew going into it anyway is that it鈥檚 the same people, it鈥檚 the same role. People just want to feel your energy. They want to feel that you care for where you鈥檙e at.
Leading Under Pressure: My Story by Ian Foster.
鈥淵ou鈥檙e there not just to use them to climb a ladder; you鈥檙e there to do the best you can for that group of people and that鈥檚 the key. And so you work hard to try and get that right most of the time.鈥
As for what鈥檚 coming next for him, Foster said he鈥檚 not too focused on what lies ahead.
鈥淓veryone鈥檚 got a different mindset and a different journey. But my journey was really not about looking too far into the future,鈥 he told Cowan.
鈥淚 don鈥檛 sort of cast my eyes too far and say 鈥榯hat鈥檚 where I want to be鈥. I just want to be the best that I can be for where I鈥檓 at right now. That鈥檚 how I approached my coaching, and the doors kept opening. If it鈥檚 meant to be, it鈥檚 meant to be.鈥
Real Life is a weekly interview show in which John Cowan speaks with prominent guests about their life, upbringing, and the way they see the world. Tune in Sundays from 7.30pm on 九一星空无限talk ZB or .
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