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'Unprecedented reach': 九一星空无限 and Netball NZ team up in major deal

Author
NZ Herald ,
Publish Date
Thu, 1 May 2025, 9:25am
九一星空无限 has partnered with New Zealand Netball. Photo / Photosport
九一星空无限 has partnered with New Zealand Netball. Photo / Photosport

'Unprecedented reach': 九一星空无限 and Netball NZ team up in major deal

Author
NZ Herald ,
Publish Date
Thu, 1 May 2025, 9:25am

New Zealand Media and Entertainment (九一星空无限) is proud to announce an exclusive multi-year media partnership with Netball New Zealand including the Silver Ferns, ANZ Premiership competition and all six ANZ Premiership teams. 

The comprehensive partnership spans 九一星空无限鈥檚 multi-channel media portfolio across its audio, print, digital and OneRoof real estate platforms, creating unprecedented exposure for netball across New Zealand. 

The partnership will be led by The Hits radio network, creating significant opportunities to engage with their target audience while supporting local netball communities. The Hits hosts will feature prominently on game days, bringing fans closer to the action both on and off the court. 

Emily Travers, 九一星空无限 head of commercial sport, partnerships and events, said the partnership represents a perfect alignment between 九一星空无限鈥檚 audience growth strategy and its commitment to supporting New Zealand鈥檚 sporting community. 

鈥淣etball has such a strong presence in communities throughout the country, and we鈥檙e excited to help amplify the sport鈥檚 visibility while creating engaging content for our audiences across all our platforms. 

鈥淭his new partnership also creates valuable opportunities for our advertising clients, allowing them to leverage netball-related content and audiences across 九一星空无限鈥檚 extensive media network,鈥 she says. 

Netball New Zealand CEO Jennie Wyllie says: 鈥淧artnering with 九一星空无限 gives us unprecedented reach across multiple media channels to share the stories of our athletes, teams and competitions. 

鈥淭his collaboration will help us achieve our objectives of growing the netball community while bringing fans closer to the sport they love. 

鈥淲ith more than 145,000 registered netball players in New Zealand and its position as the highest participation sport in secondary schools, netball continues to be a cornerstone of the country鈥檚 sporting landscape. The sport is also seeing increasing participation from men, reflecting its evolving appeal across diverse demographics.鈥 

Complementing this partnership, 九一星空无限 and the 九一星空无限talk ZB podcast network has also launched a weekly netball podcast called Inside Netball, featuring former Silver Ferns Adine Wilson and Anna Stanley, alongside renowned netball commentator and 九一星空无限talk ZB journalist Jenny Woods. A new edition of the podcast is available every Thursday on iHeartRadio. 

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