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Auckland FC unveil new kit for 2025/26 season – and there is a twist

Author
Michael Burgess,
Publish Date
Thu, 28 Aug 2025, 4:27pm
Auckland FC player Hiroki Sakai shows off the club's new home jersey.
Auckland FC player Hiroki Sakai shows off the club's new home jersey.

Auckland FC unveil new kit for 2025/26 season – and there is a twist

Author
Michael Burgess,
Publish Date
Thu, 28 Aug 2025, 4:27pm

Auckland FC have unveiled their new kit for the 2025/26 season 鈥 and there is a significant twist.

It was launched at a glamorous event at Soul Bar in Auckland on Thursday as part of New Zealand Fashion Week. As well as Auckland FC players, others to feature on the catwalk included ex-All Black Carlos Spencer, former Black Cap Jimmy Neesham and ex-Silver Fern Courtney Tairi.

It鈥檚 a uniform that will turn heads, and is sure to provoke mixed reactions, as the home shirt is significantly different to the strip worn in the inaugural season. That classic shirt, with electric blue and black stripes, was a big seller in the first season. Auckland FC and New Balance were swamped by the demand and had to do several re-orders.

The shirt became a ubiquitous sight around Auckland, from playgrounds to shopping malls and everywhere in between, as well as a must-have for matchday fans at Go Media stadium.

For the second season, New Balance has opted for a different look. The shirt is predominantly black, with electric blue pinstripes running the length of the jersey.

The new Auckland FC home jersey for the 2025/26 season.

The new Auckland FC home jersey for the 2025/26 season.

The move is a departure from the norm as English Premier League teams tend to maintain the same base colour or colours with only slight alterations to collars, sleeves or cuffs.

The away shirt has also changed but the differences are more subtle. It remains a white base, with a gold collar and sleeve cuff. For the upcoming season, ANZ has replaced Anchor as the primary front-of-shirt sponsor, with the dairy brand now displayed on the back. Both commercial partners have extended their partnership until 2028.

All kits feature a gold inscription of the club鈥檚 mantra inside the collar, 鈥淎lways Advance, Never Retreat鈥. New Balance worked with Whitecliffe College fashion students for elements of the design.

The kit launch was a special event for a New Zealand sporting franchise, continuing Auckland FC鈥檚 habit of doing things differently. In front of about 250 people at Soul Bar, those modelling the strip for the first time included Auckland FC players Liam Gillion and Joe Knowles. Spencer, still an icon in this country, raised a big cheer, as did Neesham and Tairi. Others on the catwalk included Stars midcourter Greer Sinclair and former Football Fern Emma Rolston.

Hiroki Sakai models the 2025/26 away jersey.
Hiroki Sakai models the 2025/26 away jersey.

鈥淭his was a little unusual for me to say the least,鈥 said Gillion. 鈥淏ut I enjoyed it, and I was proud to wear the kit. The designs of fashion students were incredible; they are so talented. I have a lot of respect for those guys. It was a great afternoon and fantastic to get involved in something I wouldn鈥檛 usually be exposed to.鈥

After issues with sizing in the first season, partly because of the unexpected demand, the home kit for this campaign has been produced in two different fits 鈥 player replica and player elite. The player elite is the exact kit worn on the field by players, while the player replica is a more generous sizing.

The home, away and goalkeeper jerseys will be available on the Auckland FC website from Friday. The club is also hosting a pop-up store at Asuwere, Ponsonby Rd, from Friday to Sunday, before general retail release on Monday, September 1.

 has been a Sports Journalist for the New Zealand Herald since 2005, covering the Olympics, Fifa World Cups, and America鈥檚 Cup campaigns. He is a co-host of the Big League podcast.

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