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'Very sorry': NEMA addresses phone alert confusion during tsunami warning

Author
RNZ,
Publish Date
Wed, 20 Aug 2025, 1:10pm
NEMA has clarified confusion after multiple phone alerts were sent during the July tsunami scare. Photo / RNZ
NEMA has clarified confusion after multiple phone alerts were sent during the July tsunami scare. Photo / RNZ

'Very sorry': NEMA addresses phone alert confusion during tsunami warning

Author
RNZ,
Publish Date
Wed, 20 Aug 2025, 1:10pm

By Nik Dirga of 

The National Emergency Management Agency has revealed what caused people to get multiple alerts to their phones 鈥 or no alerts at all 鈥 during the tsunami scare caused by the 8.8 earthquake off Russia last month.

The answer boils down to a combination of individual device settings, cell tower coverage and where the tsunami alert was sent 鈥 for example, those living far away from coastal areas were not included in the alerts.

There were no failures with the system itself, Nema said.

鈥淲e know explanations are little consolation for those who were awoken by alerts in the middle of the night,鈥 said Nema director Civil Defence Emergency Management John Price in a review the agency released on Wednesday.

鈥淲e are very sorry that this happened, and we鈥檙e looking at ways to address this in future. However, we make no apologies for getting the message out to keep people safe.

鈥淣EMA only issued two alerts 鈥 at 4.13pm on July 30 and 6.30am on July 31 鈥 but some people received multiple alerts during the night. We鈥檝e discovered this is likely related to overnight software updates and device settings.

鈥淎s for those who didn鈥檛 receive alerts, tsunami alerts are only sent to coastal areas, so if you were inland then we didn鈥檛 send you the message because you were not at risk.鈥

NEMA's John Price. Photo / RNZ, Samuel Rillstone
NEMA's John Price. Photo / RNZ, Samuel Rillstone

Why some got multiple alerts

Some people reported receiving up to 50 mobile alerts.

Marlborough resident Terry Costello told RNZ he got the first alert on that Wednesday afternoon, followed by many more.

鈥淏y the time I went to bed at 10pm, they were still going on and there鈥檇 been 32 of them by then. And I turned my phone off at 10pm and went to bed.

鈥淎nd I turned it on again at 7am this morning and since then I鈥檝e had another 16. So that鈥檚 48 altogether I鈥檝e had.鈥

Nema laid out several reasons why this might have happened:

  • When your phone does an automatic software update overnight it reboots. If you turn your phone off and on again during an alert broadcast, you will get the alert again. So when your phone reboots after an update, you will get the alert a second time.
  • During the early morning hours, some devices refresh their network connections. This process may have cleared cached data, prompting your phone to give you the alert again. While your device should recognise that it has already received and displayed the alert, it appears that some devices are more conservative and elect to redisplay.
  • If you have multiple active Sims / eSims, you will get an alert for each Sim.
  • If your phone moved between 3G and 4G networks during the alert broadcast, you will get the alert again each time your phone connects to the new network. This can happen if you鈥檙e travelling into a poor coverage area, or if your phone drops in and out of networks.
  • Some phones have an optional alert reminder feature turned on. This can cause your phone to alarm repeatedly during the alert broadcast. If your phone does have this feature, you should be able to find it in your phone settings and turn it off.

鈥淎s we don鈥檛 have any control over how individual devices behave, we can鈥檛 completely stop these issues from happening again - but we are looking at ways we can reduce their impact,鈥 Price said.

Alert delays, or not getting it at all

Alerts use cell broadcast technology known as geotargeting to send alerts through cell towers in a selected area which can be the entire country or down to a small section of a city.

鈥淲e identify the cell towers from all three telecommunications companies in the hazard area, draw a shape around them, and send the message to the area inside that shape,鈥 Price said.

Some reported not getting the alerts at the same time as others. People might have received the 4.13pm or 6.30am alerts later because they entered the broadcast area.

鈥淲e continued to transmit these alert broadcasts for several hours. This was so people entering the area later still got them. You might have got an alert when commuting home at 5.30pm, or into work at 8am.

鈥淭he most likely answer is that you were outside the coastal areas we sent the alert to. But then you entered the broadcast zone at a later time, triggering the alert on your phone.鈥

If a person鈥檚 phone was off or in flight mode they would receive the alert once it was turned back on.

An emergency alert sent on Thursday, warning of strong currents and surges following the Russia earthquake. Photo / RNZ
An emergency alert sent on Thursday, warning of strong currents and surges following the Russia earthquake. Photo / RNZ

Some may not have got an alert at all during the tsunami scare, but that could be because it was aimed only at coastal regions 鈥 which admittedly covers most of the country, but not all of it, Price said.

鈥淒o you live in Hamilton? Palmerston North? Geraldine? Or perhaps an inland suburb of a coastal city? Then don鈥檛 worry 鈥 we never sent it to you.鈥

In some households, there were reports that one person got the alert but another person did not. This is typically because of being on the border of the geotargeted broadcast area, Price said.

鈥淭he geotargeted areas aren鈥檛 a clean border. It depends on where the cell towers are and how far they transmit.

鈥淚f some people in your household get the alert and others don鈥檛, you鈥檙e probably right on the border and those who didn鈥檛 get the alert may have a different network provider or are connected to a different cell tower than those who did.鈥

Nema also has a section on their website where people can troubleshoot issues with alerts.

Why was a second alert sent at 6.30am?

The second tsunami alert that came at 6.30am on July 31 also drew a lot of criticism at the time on social media, with one person on Reddit calling it 鈥渁n anxiety inducing alarm clock鈥.

However, Nema said it has a statutory responsibility to warn of the ongoing risks as people began their day.

Nema chief executive Dave Gawn defended the early hour, writing in an editorial that 鈥渢his is where the tough decision making comes in鈥.

鈥淲e knew we would wake some people up. We knew there鈥檇 be criticism. But we also knew the tsunami activity 鈥 while not spectacular or scary to witness 鈥 posed a grave risk to every one of those people.

鈥淲e鈥檙e hard-wired in our profession to plan for the worst case scenario. Imagine if a mother or father 鈥 having not received any alerts since the previous afternoon 鈥 assumed the threat had passed.

鈥淟ater that morning, they take their toddler to the beach for a paddle, only to helplessly watch their child get swept away by a fierce current.鈥

The magnitude 8.8 Russia earthquake caused tsunami alerts around the Pacific. Photo / AFP
The magnitude 8.8 Russia earthquake caused tsunami alerts around the Pacific. Photo / AFP

People cannot opt out of the mobile alerts, and the only way to avoid them is turning off your phone entirely or putting it in airplane mode.

Price said that despite the kinks in last month鈥檚 tsunami alert, Nema had confidence in the system overall.

鈥淭he good news is that there is no problem with the systems we use to send the messages,鈥 he said.

鈥淭he alerts were effective in reaching the targeted coastal areas and getting the message out to stay away of the water while dangerous tsunami activity was happening.

鈥淲e sent alerts to over three million mobile devices around the country, and when you consider the sheer variety of makes, models, and software, it鈥檚 inevitable some variations will emerge at the receiver end.

鈥淎fter every emergency, we debrief to identify what went well and what needs to improve. We鈥檙e working through this now to ensure we鈥檙e doing the best we can at keeping people safe from tsunami and other threats.鈥

Nema said they are still analysing the tsunami event and have not yet identified any potential changes in the system they may make.

鈥 RNZ

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