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Simplicity boss explains why he made controversial Charlie Kirk comments

Author
Raphael Franks,
Publish Date
Fri, 19 Sept 2025, 1:47pm
Simplicity co-founder Sam Stubbs has apologised for his now-deleted post about Charlie Kirk's death. Photo / Supplied, Imbed / File photo via NY Times
Simplicity co-founder Sam Stubbs has apologised for his now-deleted post about Charlie Kirk's death. Photo / Supplied, Imbed / File photo via NY Times

Simplicity boss explains why he made controversial Charlie Kirk comments

Author
Raphael Franks,
Publish Date
Fri, 19 Sept 2025, 1:47pm

Outspoken Kiwi businessman Sam Stubbs, who received flak for comments on Charlie Kirk, says the US conservative鈥檚 opinions made him angry and he wanted to express that. 

Stubbs, co-founder and director of KiwiSaver provider Simplicity, told Ryan Bridge on Herald NOW he was sad Kirk had died, 鈥渂ut we鈥檝e got to live in a world where you鈥檙e able to express your views and you have freedom of expression鈥. 

He then said the US was losing freedom of speech and compared it to 1930s Germany. 

Stubbs said on social media on Saturday: 鈥淲e should mourn the violence, but not the man. And we certainly cannot eulogise a racist, sexist and bigot.鈥 

Kirk, a conservative activist, was shot dead during a university visit in Utah last week. 

鈥淩IP Charlie Kirk. I wish your ideas had died with you.鈥 

Stubbs deleted the post a few minutes later, saying, in hindsight, he thought it was poorly worded. 

Stubbs鈥 comment was negatively received by many. Dozens had contacted him directly, complaining about his words, and a handful said they would be moving KiwiSaver providers. 

Stubbs was also pulled up by Israel Institute of New Zealand鈥檚 director Ashley Church, who claimed Kirk鈥檚 views were 鈥減retty much in the centre of the political spectrum鈥. 

Sam Stubbs said Charlie Kirk's opinions made him angry. Photo / Doug SherringSam Stubbs said Charlie Kirk's opinions made him angry. Photo / Doug Sherring 

But Stubbs today said Kirk鈥檚 comments, particularly about hypothetically denying a 10-year-old rape victim an abortion, made him angry, and he wanted to write about it. 

Stubbs told Herald NOW the flak he received was 鈥渘oisy and vociferous鈥 and said social media was fueling a divided society. 

The US 鈥渇eels very much鈥 like 1930s Germany 鈥 鈥渋t鈥檚 about cancelling people, suppressing dissent, not allowing for freedom of speech, and slowly these things happen just one at a time and then you鈥檝e got a country in a completely different space鈥, Stubbs said. 

鈥淚 am really sad that Charlie Kirk died. It is murder. That is horrible, right? But we鈥檝e got to live in a world where you鈥檙e able to express your views and you have freedom of expression. 

鈥淚 was angry because of some of the things I was hearing, you know, I was listening to him [Kirk] saying a 10-year-old girl who was raped should be forced to carry to full term. That just made me angry. 

鈥淲hat happens is that as soon as a member of your tribe is being attacked, then you gather around and you defend that idea and you sling arrows. And that鈥檚 what happens on social media. It鈥檚 so easy for it to happen.鈥 

鈥淯nfortunately, it [social media] also divides communities when suddenly you find people who would not otherwise have a voice because they鈥檙e just too extreme, suddenly find that they have a bullhorn and a voice, and they get together.鈥 

Brian Tamaki, meanwhile, leader of Destiny Church, has shared details of a public vigil for Kirk this weekend in central Auckland. Tamaki said Kirk鈥檚 death 鈥渕arks more than the loss of a leader; it is a turning point in society鈥. 

Tamaki said the vigil would be 鈥渁 declaration. We will not be silent, we will not back down, and we will carry forward the cause he gave his life for.鈥 

Raphael Franks is an Auckland-based reporter who covers business, breaking news and local stories from T膩maki Makaurau. He joined the Herald as a Te Rito cadet in 2022. 

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