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'I love it': Real estate trailblazer renews her licence at age 81

Author
Merle Cave,
Publish Date
Mon, 2 Jun 2025, 3:55pm

'I love it': Real estate trailblazer renews her licence at age 81

Author
Merle Cave,
Publish Date
Mon, 2 Jun 2025, 3:55pm
  • Julene Foster, 81, renewed her real estate licence and has no plans to retire.
  • Foster began her career in 1979, navigating a male-dominated industry without modern technology.
  • She has sold some properties multiple times and worked with generations of families in her career.

When Julene Foster first set foot in Mount Maunganui鈥檚 real estate sector, there were no cellphones, internet 鈥 or even open homes.

鈥淚 began selling homes with Eves Coxhead & Associates 鈥 that was EVES鈥 brand name at the time 鈥 in their Maunganui Rd office in 1979. I started with just a radio-telephone and a very large listing book.鈥

The 81-year-old EVES Mount Maunganui agent renewed her real estate licence last month, and has no plans to retire.

鈥淚 can鈥檛 find the retirement date on the calendar.鈥

When Foster entered the workforce 46 years ago, it was dominated by men.

鈥淲ell, you sort of had to make it clear that you weren鈥檛 there to mother them or clean up the dishes or anything鈥.

She did have an agreement with one male colleague. She鈥檇 tidy up his listing book every Friday and he鈥檇 shout her oysters and chips for lunch.

鈥淚鈥檓 a great fan of oysters and chips.鈥

 The EVES team celebrating a decade in business in Tauranga in 1973, with Julene Foster the fourth female from the left in the second row.The EVES team celebrating a decade in business in Tauranga in 1973, with Julene Foster the fourth female from the left in the second row.

When she began her real estate career, Foster was aged 36, married to Bill [Foster] and had 鈥渢hree beautiful girls鈥 in their teens.

鈥淚鈥檇 always had an interest in real estate because my father was a bricklayer and Bill was a qualified builder.鈥

Foster lived at the Mount from 1959 until 1973, when she and Bill moved into the house they had built in P膩p膩moa.

鈥淭he landscape has changed dramatically.鈥

鈥淲hen we moved to P膩p膩moa, I was the 600th resident 鈥 now there鈥檚 about 29,000 residents.鈥

Her passion for real estate kept her going in the career.

鈥淚 enjoy meeting people and helping them to achieve their goals.

鈥淚鈥檝e formed great friendships and relationships along the way.鈥

This had also enabled her success.

 Ginny Grass and Paul Coltart with Julene Foster at the First National Real Estate Conference in Wel-lington in early-1980s. Photo / SuppliedGinny Grass and Paul Coltart with Julene Foster at the First National Real Estate Conference in Wel-lington in early-1980s. Photo / Supplied

She has sold some properties 鈥渇our or five times over鈥 and worked with generations within the same families 鈥 parents, children, grandchildren.

Turning 82 in August 鈥 The Sun reminded Foster that many people her age start to put their feet up.

鈥淎 lot of people I鈥檝e worked with have retired. But I love it.

鈥淚鈥檝e been a widow for 24 years, so real estate鈥檚 my life. I go to work every day to do what I love.鈥

One of the longest-serving real estate agents in Tauranga, Foster continues to meet new people and cherishes her old connections.

Are some houses harder to sell than others?

鈥淵es, definitely, and a lot of it is to do with the location 鈥 you know years ago we used to write the deal up on the bonnet of the car and shake hands.

鈥淭hings are very different now.鈥

 Rex Hadley, president of the REINZ Waikato/Bay of Plenty district, hands Julene Foster her Associate Real Estate Licence in 1986. Photo / SuppliedRex Hadley, president of the REINZ Waikato/Bay of Plenty district, hands Julene Foster her Associate Real Estate Licence in 1986. Photo / Supplied

Foster said she鈥檇 been through five real estate cycles, including one during New Zealand鈥檚 carless days in 1979-1980.

鈥淲e had to nominate our carless day and of course it was always your carless day when you needed to write up your deals, so I鈥檇 have to bike down to the office, get out the old trusty typewriter with the blue carbon copy paper and type up an agreement then pedal back to meet the buyer to sign up.鈥

Moreover, no internet, no cellphones and no open homes meant no marketing and no advertising beyond 鈥楩or Sale鈥 signs.

鈥淲e knocked on people鈥檚 doors; that鈥檚 how we did it.鈥

The only other way was constant in-person networking.

She held roles with schools and clubs, and ran school holiday programmes and Saturday night fundraising discos.

鈥淚鈥檇 hire a disc jockey and the kids would pay $2 to get in, and we would twist the night away.鈥

She said people would ask her to list their house, or what she had on her books.

 Julene Foster has been selling houses since 1979. Photo / Brydie ThompsonJulene Foster has been selling houses since 1979. Photo / Brydie Thompson

Open homes didn鈥檛 begin until the 1980s.

Her first one ran for three house - now they鈥檙e a brisk 30 minutes.

She was one of roughly 23 real estate agents in the Mount-P膩p膩moa in the 1980s. Today, the number is much larger.

鈥淚n early days you had a very good comradeship with all the agents in town because there are so few of us.

鈥淥n a Friday night we鈥檇 go to the EVES office on Cameron Rd, have drinks and nibbles with the solicitors, then head to Harrington鈥檚 nightclub and twist the night away to Chubby Checker. These days, everyone does their own thing.鈥

Julene studied for an associate licence and opened her own real estate agency in the early-1990s.

鈥淚 had Mount Realty First National for about 12 years then sold it on the passing of my husband. Prior to that, I鈥檇 managed offices for Max Eves, and Richard Cashmore for First National, and also Professionals.鈥

 Julene Foster, third from left in front row, surrounded by her EVES Mount office colleagues today. Photo / SuppliedJulene Foster, third from left in front row, surrounded by her EVES Mount office colleagues today. Photo / Supplied

Heath Young, chief executive of Realty Services - Bayleys & EVES, said Foster was highly valued at EVES for her extensive knowledge of property in the Bay of Plenty, and her warm personality.

鈥淚 think she is one of those good souls, with good energy who鈥檚 sharp as a tack.

鈥淪he鈥檚 great company and loves talking about the good old days, and she鈥檚 a very active and well-regarded team member in our EVES Mount office.鈥

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