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New Zealanders have been splurging on new products in early 2026, but some surprising items are not featuring on many ‘New Year, New Me’ lists.

Payment firm Afterpay released data showing what Kiwis were spending on during the New Year period from December 1 to January 6.

Paper-based organisation products saw the biggest uptick in sales, with planners, notebooks and similar items up about 180% year-on-year, outdoing sales in more traditional New Year items such as activewear and gym memberships.

Computer-related technology has declined in year-on-year sale.

Emily Marshall, a senior director at Afterpay, said this might be signalling a shift in the habits of New Zealanders.

“Kiwis are investing more in everyday tools that support better routines, wellbeing and organisation,” Marshall said.

“From planners and notebooks to activewear and home essentials, spending data shows people are leaning into a broader ‘analogue wellness’ shift – choosing tactile, offline tools that help turn good intentions into lasting habits.”

Paper products have outstripped sales of tech products in the New Year period according to Afterpay. Photo / Gusher

The data from Afterpay has suggested consumers were looking to move away from screens and focus instead on habit-building and changes in lifestyle.

Izzy Forde, a 24-year-old healthcare professional, said she has turned to paper planners in an attempt to bring structure and calm to her week.

“Writing things down helps me feel organised and in control, without constantly being on my phone,” Forde said.

“It gives me a moment to slow down and focus on what’s important.”

Although fitness items didn’t see the highest uptick in sales, they still featured highly on the list.

Outdoor and recreational products saw sales up about 67%, while fitness footwear and activewear increased by about 45%.

Spending on home reset purchases was also up year-on-year as home decor, plants and soft furnishings were up between 40-50%.

Skincare and personal care products also saw sales increase by about 38%.